Following the July 2012 news, ContentLC™ has turned out great results! As we start getting results and feedback, it is already a tremendous success. Deploying ContentLC™ was the easy part as everything ran smoothly, but what about the outcomes? Would the readership accept a complete makeover? Would they be interested in discovering the new website? All these questions found a simple answer at the launch of the new issue of Region Alsace: people love it!
We wanted to share the results as issue #61 of the “Region Alsace” magazine is being released today. Between the two previous issues (#59 and #60), over a 79 days period, here is what happened:
- -20% in printing costs: the improved layout and teaser system (with the exclusive ArticCode™ technology, have a look here to find more) leaded to an optimized use of paper real estate. Less paper, less printing costs.
- +164.7% reach: yes, this is more than double! ArticCodes™ & QR Codes inserted in articles drew an increasing amount of traffic to the new website, especially on mobile. Richer content leaded to more traffic and better user experience (+96,7% broader reach in 2 months, x2.65 in the complete issuing period).
- Steady production costs: all these new features and not a single dollar more spent on production.
And better, these figures are based on the first feedback reports. The actual impact might be even stronger.
We decided to transform this amazing experience into a dedicated success story, check out Region Alsace on our website to read the full story.
Application in your environment
Whether you are publishing magazines for the general public, corporations, non-profits or any other organizations, ContentLC™ will deliver extended reach and will save you some money in printing and distribution of your paper magazine. We will come back to you soon as we get the result of the 61st issue.
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