Beiser Environment experienced a dramatic increase in its ad related traffic, in one month

Client

Founded in 1976 by Bernard Cogniel, Beiser Environment is a family business whose head office is based in Bouxwiller (67, France). Beiser Environment is the European leader in agricultural equipment sales by phone. It employs 85 people. The area of activity covers France, Germany, Switzerland, Belgium and Poland, where a subsidiary was created.

Project

Heavily involved in traditional Mail Order, Beiser Environment is now willing to increase its online revenue.

Needs

Beiser Environment sought an innovative solution to increase its traffic and reputation on the Internet.

Solution

To address Beiser Environment needs, GreenIvory’s AdsOrable™ was put into action to enhance online ads banners. This exclusive feature included in ContentLC™ allowed targeted advertising giving a perfect match with the content of each article. Automatic, this system made the delivery of specific advertisement easy and set a great click through rate. We combined the service with a dedicated content authoring agency, building a fantastic inbound marketing platform.

Client Benefits

  • 14% in the blog traffic ends on the merchant site, bringing a new qualified traffic to the merchant site.
  • Improvement of the company’s online reputation.

Testimony

As we had planned to develop a blog, we wanted to put the best chance on our side to let us know on the web, optimize our search through the content. [...] The automatic publishing of articles related to farming offers a real plus to our blog. This makes it more lively and attracts more users thanks to the diversity and number of articles on this blog.

Nathalie Cogniel, General Manager, Beiser Environment.

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