ContentLC™ is a web solution that unites traditional magazine publishing and the web while increasing revenue, web visibility, readership, and user experience.
The software is a package of easy-to-use modules for publishers that helps them manage publishing, advertising, and content management for all devices from web to mobile and tablets to digital signage. It naturally relies on responsive design.
ContentLC™ users typically double or triple online and mobile audiences in the first one to two issues after implementation. ContentLC™ also manages your websites at a fraction of the usual costs thanks to automation.
Benefits for publishers
Lower printing costs
Our clients typically reduce printing costs by 20-25%. By reducing the quantity of paper needed, ink, printing, binding, shipping and, of course, paper costs are decreased. Rather than reduce page count, some publishers choose to keep the same number of pages but increase advertising spots.
Lower distribution costs
Fewer pages means lighter magazines. Lighter magazines mean lower distribution and mailing costs, which leads to stronger bottom lines.
Increased readership
While keeping the same print distribution, online reach increases drastically. Many of our clients double, or even triple, their online audiences in only one or two issues. Of course higher readership numbers attract more advertisers!
Distribute everywhere: increase visibility
Content is produced once and is automatically relayed to online venues, including mobile, digital signage and tablets. Content is ready for integration into existingdesign software. We can even make it available in custom mobile apps or software packages.
Increase cross-readership
ContentLC™ is an easy-to-use cross-media platform. As content flows to multiple destinations, we can create cross-links, such as: paper to web or smart phones, digital signage to mobile… And the process is automated so there is no extra work needed to reach large numbers of new readers! Most magazines today are reaching only a small number of mobile users, missing out huge opportunities. Our clients typically discover that their content can also have a lot of value through mobile devices, which can represent more than half of the total traffic!
Provide a great web user experience
A better user experience leads to a more engaged and loyal reader. A more engaged reader spends more time on your site, reads more, comes back and brings their friends! We have seen some customer more than doubling the number of pages seen in a single visit.
Far beyond the PDF!
Converting PDF for the web, in a so-called “PDF viewer”, provides an experience similar to turning pages of a paper magazine. Although it was a good way for publishers to get started online, it is no longer the interactive web experience readers seek.
Richer content
Enjoy unlimited online real estate! The web is not limited by physical real estate. Publishers can better engage with audiences and create a rich, interactive experience by extending content, including more in-depth articles, entertaining ads, photos, videos, and more options simply not possible with print.
We can also add contextual content enhancers, such as weather, ads, links, related article, automated affiliation and more.
Increase ads sales
Our ad management tool, AdsOrable™ allows you to sell targeted ads directly on your website. Our clients experience an average 14% click-through ratio using AdsOrable™!
More ad opportunities
A strong presence on the web, in print, and via mobile and tablets creates more reader outlets. These outlets convert into more opportunities for advertisers to reach the numbers and audiences they’re targeting.
Google will love you!
Thanks to working directly on the content, ContentLC™ can optimize your web sites SEO by delivering quality content, providing easy-to-digest content for search engines (Google, Bing, Yahoo!) and building powerful links. The latter being exponential as you build more and more websites (with us).
Be green!
Reducing paper consumption, ink usage and shipping weight means you are keeping the environment cleaner. Reduce your CO2 footprint!
Benefits for readers
Online experience
Deliver an experience online audiences expect today, with richer content and web navigation, sharing, interactive capabilities…
More in-depth access to articles
Print and web have never been in such a synergy. Interested readers can get a more in depth experience by connecting to online articles, as well as to more information contained within the article by accessing the QR Code and short URL capabilities our system delivers. Imagine adding detailed technical features of a car you are writing about, while the printed version contains just a summary such as MPG and top speed. Our platform automates the process of bringing this online experience to readers.
Bookmark via social venues
Although a lot of people bookmark different sites and pages on the web, not many people go back and access those bookmarks. However, social has become the new bookmarking as readers share on Facebook, Twitter, Pinterest and other sites.
Continuous content update
Audiences can access article updates, even once the print edition is out of date.
Legacy has value
Often, old articles are just old and forgotten about. With ContentLC™, previous articles maintain value, as background information remains digitally available. They can eventually be updated.