Improving the content production process was not so hard for BuzzyAnt as they witnessed their costs decrease by half

Client

BuzzyAnt is a media company. The BuzzyAnt.com website offers relevant information on home improvement, gardening and creative crafts. Each category of content was on a global website.

Project

With a rather complex content creation process, BuzzyAnt was looking at reducing the cost of content creation.

Needs

With such an infrastructure, BuzzyAnt was willing to get a smoother production process and to make its website more attractive with optimized content.

Solution

By centralizing content creation in ContentLC™ Content Factory, BuzzyAnt drastically reduced the time spent handling content. In addition, automated content enhancement (including with rich media) and direct feeds from the specialized websites made BuzzyAnt.com more attractive, more relevant to readers and increased its reach.

A special care was put on the search engine, allowing the user to look for precise index card like “what can I do with cardboard and that is fairly easy”. The search engine learns from the articles the authors are writing.

Client Benefits

GreenIvory’s ContentLC™ was implemented to improve the creation process, the quality content and the number of visitors of BuzzyAnt’s websites.

  • 50% reduction in content production costs.
  • 33.6% increase in online readership in two months.

Testimony

ContentLC was deployed and tuned in a matter of weeks. I felt pretty proud to be among the first customers to be deployed and the GreenIvory team (the GreenTeam) was very helpful, proactive, suggesting enhancements. The result is there: automation means less work, cross-publication means more traffic!

Valerie Terrace, CEO, BuzzyAnt.

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