Publishing has gone through tremendous evolutions since the dot-com crash.

Visit our blog Publishing Opinions to discover our new infographics on magazine publishing!

We feel very proud that our latest solution, ContentLC, was chosen by publishing professionals in the semifinal of the Tools of Change for Publishing (TOC) competition, which is organized by O’Reilly. Unfortunately, we won’t be in the finals but this distinction is still a promise of a bright future for GreenIvory!

Despite the short notice to vote, you rallied for us and we received many supporting messages. To all, we say thank you!

You can learn more about the 20 semi-finalists of the TOC 2013 at
http://kis.so/toc2013. By the way, our CEO, Jean Georges Perrin, will be attending TOC in New York City from Feb. 12th to Feb. 14th 2013. Feel free to get in touch with him: jg.perrin[at]greenivory.com.

The publishing industry faces tremendous challenges and digital publishing is one of them. Publishers need innovative solutions to address these issues and that’s exactly what GreenIvory intends to do with ContentLC! Our idea is to bring print and web together in a digital strategy that will dramatically increase user experience, online audience & readership as well as online revenues.

Being a semi-finalist at TOC shows how much our approach is consistent with the current publishing market and we will keep on sharing our solution!

Learn more about ContentLC on http://contentlc.com.

We now need your vote: go to http://www.toccon.com/toc2013/public/sv/q/453, pick ContentLC (roughly in the middle of the list) and vote! We need you to do it today as this is the last day of voting.

It is a fantastic opportunity for us to get a larger & more international recognition.

A few months after its first U.S. deployment at Follow the Child Montessori School, ContentLC™ appears to be a perfect fit for educational institutions.

Durham (NC, USA), December 4th 2012.

Follow the Child Montessori School

Follow the Child is a small private school enforcing the Montessori principles. Founded in Raleigh, NC by committed parents, it is rooted in a community of approximately 100 concerned families. With limited staff and resources, the school was highly dependent on voluntary work, which is risky, as parents would no longer help when their child was no longer a student.

In such situation, Follow the Child decided to trust GreenIvory with its latest solution: ContentLC™. In the first month of operations, web traffic increased by 19% and online admissions exceeded targets. It seems that both job efficiency and user experience increased as the new design and architecture was put into place.

Liz Leone, Director of Admissions and Communications confirmed these results: “GreenIvory […] rolled with our changes and created solutions faster than we could even add content. We were thrilled with the results and have been so pleased to be able to manage this robust and beautiful site so easily.”

Now that parents and prospects have a better insight and up-to-date information from the school, Follow the Child considers going forward with hybrid publishing. They seem convinced that printed and online publications structured around an efficient digital strategy will bring even more benefits.

“I am really excited to turn this project into our first U.S. success story! For years, we have been developing our technologies on an international scale and it is a true pleasure to see it go overseas. We are now looking forward to implementing hybrid publishing at Follow the Child.” said Jean François Vetter, Chief Technical Officer of GreenIvory.

Learn more about this success story at http://contentlc.com/follow-the-child-montessori/

Regarding hybrid publishing, GreenIvory CEO, Jean Georges Perrin sums it up in GreenIvory’s latest Green Paper, freely downloadable from the ContentLC™ website at http://contentlc.com/greenpaper-hybrid-publishing/

About GreenIvory
GreenIvory is a software company specializing in tools and support services that streamline content management, enabling publishers to reduce production and printing costs, increase online readership and generate new revenue streams.

Download the Press release in PDF

Recent compilations of economic figures and trends show that the future of publishing stays with paper but needs to grow online. Publishing expert and GreenIvory CEO Jean Georges Perrin sums it up in GreenIvory’s latest Green Paper: Hybrid Publishing: The future for Magazine Publishers.

Durham (NC, USA), November 27th 2012.

GreenIvory's latest Green Paper

As GreenIvory’s ContentLC™ debuts on the US market, Jean Georges Perrin, releases its thoughts in a Green Paper, a practical handbook on the future of publishing.

Determined to share its vision of the publishing industry, GreenIvory believes in the importance of online content. With an audience growth rate of 17% last year, online news media are bound to become the uppermost mean to reach targets. Digital strategy is the key as it allows consistency and interaction between printed and online content. GreenIvory strongly believes that paper must stay to increase online presence.

“I am deeply convinced that hybrid publishing is the future for magazines. We are really excited to release our Green Paper as it will help people understand how crucial digital publishing is.” said Jean Georges Perrin.

GreenIvory’s solution consists in a comprehensive package of easy-to-use software modules including tailored tools for the publishers and covering publishing, advertising, content management for all devices ranging from web to mobile and tablets via digital signage. With ContentLC™, editors are able to create content once and to publish everywhere.

Daniel Reyt, CEO of Citeasen, confirms this value proposition: “[...] ContentLC™ far exceeded our expectations. […] I have been amazed by the online results—and without an increase in our production costs! GreenIvory has proven to be a one-stop shopping place for publishers looking to capitalize on the benefits of a powerful online presence.”.

The green paper is freely downloadable at: http://contentlc.com/greenpaper-hybrid-publishing/

About GreenIvory
GreenIvory is a software company specializing in tools and support services that streamline content management, enabling publishers to reduce production and printing costs, increase online readership and generate new revenue streams.

Download the Press release in PDF

They follow a theme, dear to us, about animals and their preservation.

The squirrel is a cute little animal, who illustrates so nicely  a traditional wisdom: save for when the days are going to be tougher. The 20% savings are coming from figures given by our customers and which illustrate the potential saving in printing and distribution costs, as they were experienced by the Region Alsace.

The back says:

ContentLC is an adaptive solution for magazines that makes more efficient use of paper real estate for a better user experience and increased readership.

Find out how one magazine decreased printing costs by 20% over the previous issue.

AND increased its online visibility by 24%.

What other animal could be to illustrate how ContentLC™ is increasing your reach than a giraffe?

And we are sorry to say that the figure is actually wrong. But thanks to the beauty of hybrid publishing, both on paper and on the web, we can actually correct the figure. The reach of this client has actually sky rocketed to an extra 96.7% visitors over the average past  issue. They just launched a new issue and figures are even more impressive. Stay tuned.

The back says:

ContentLC is an adaptive solution for magazines that makes more efficient use of paper real estate for a better user experience and increased readership.

Find out how one magazine increased its visibility by 24% in only one month.

AND decreased printing costs by 20%.

You may be getting the message, no? Time to switch animal and theme. Penguins are celebrating a joyful event: more traffic on their website.

Having more traffic on your website means more revenue from advertisers, but, if combine traffic increase with our ad optimization technique, revenues will climb faster. You can discover how Beiser Environment made an impressive 14% ad click-thru ratio while using AdsOrable™, part of ContentLC™.

The back says:

ContentLC is an adaptive solution for magazines that makes more efficient use of paper real estate for a better user experience and increased readership.

Beiser Environment experienced a 14% click-through rate on its online ads banners.

AND streamlined production through one-click publishing to all platforms (even mobile!).

You liked the postcards and their meaning? Tell us about it, we’d love to hear about you.

You want the postcards? Download them and share them. We are sure you have a friend in the publishing industry!

ContentLC Postcard: Squirrel away 20%

ContentLC Postcard: Giraffes extend your reach

ContentLC Postcard: Penguins celebrate more online traffic

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Successful deployment

Following the July 2012 news, ContentLC™ has turned out great results! As we start getting results and feedback, it is already a tremendous success. Deploying ContentLC™ was the easy part as everything ran smoothly, but what about the outcomes? Would the readership accept a complete makeover? Would they be interested in discovering the new website? All these questions found a simple answer at the launch of the new issue of Region Alsace: people love it!

We wanted to share the results as issue #61 of the “Region Alsace” magazine is being released today. Between the two previous issues (#59 and #60), over a 79 days period, here is what happened:

• -20% in printing costs: the improved layout and teaser system (with the exclusive ArticCode™ technology, have a look here to find more) leaded to an optimized use of paper real estate. Less paper, less printing costs.
• +164.7% reach: yes, this is more than double! ArticCodes™ & QR Codes inserted in articles drew an increasing amount of traffic to the new website, especially on mobile. Richer content leaded to more traffic and better user experience (+96,7% broader reach in 2 months, x2.65 in the complete issuing period).
• Steady production costs: all these new features and not a single dollar more spent on production.

And better, these figures are based on the first feedback reports. The actual impact might be even stronger.

We decided to transform this amazing experience into a dedicated success story, check out Region Alsace on our website to read the full story.

Application in your environment

Whether you are publishing magazines for the general public, corporations, non-profits or any other organizations, ContentLC™ will deliver extended reach and will save you some money in printing and distribution of your paper magazine. We will come back to you soon as we get the result of the 61^st issue.

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When a dynamic IT company…

GreenIvory is specialized in e-marketing tools and technologies, offering solutions that improve the efficiency of communication on Internet. Located in the United States (Durham, NC) the company serves markets in Europe, Africa and, of course, North America. GreenIvory is about to launch officially its latest product, ContentLC™, on the U.S. market.

This tool integrates a streamlined production process for content and allows decreasing distribution and production costs of magazines, including online and offline. Discover all the benefits of ContentLC™ here.

With references and partnerships such as IBM or United Business Media, our company is recognized for its expertise and skills in R&D. In France, the GreenIvory labs have been labeled a “Young Innovative Company” and are working in association with university research laboratories.

Follow the Child Montessori School (FCM)

Follow the Child is a school based in Raleigh, NC, which enforces the Montessori educational principles. This institution trusted GreenIvory with its new content management solution: ContentLC™. The project consists in creating a new dynamic web structure including an efficient, centralised platform to distribute more efficiently content. The web strategy perfectly suites the school’s communication needs, while keeping the communication team out of the technical aspects of content logistics. In this project, FCM also decided to trust GreenIvory’s MashupXFeed™ to bring local news and Montessori education news to parents, offering a more attractive way to foster its community efforts.

At GreenIvory, we were very proud to deploy our latest product in a school as we value several environmental and social causes and are passionate about education.

As we are deploying ContentLC™, it is difficult to publish any result yet, however, adoption of the tool is very positive and we look forward to bringing you more news shortly.

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What’s behind the Citeasen partnership?

Citeasen communication using web & print

Citeasen is the French communication agency with whom GreenIvory won the “Region Alsace” bid (refer to previous news) on delivering an innovative content management solution by July 2012.

Working in close collaboration with each other, our teams were handling technical aspects while Citeasen would prepare the launch of the magazine’s new layout.

Going beyond both sides expectations, the results of this partnership were a great success. First of all, ContentLC™ was delivered on time thanks to reliable project management.

But most importantly, even if Citeasen ordered a turnkey solution, they discovered a tailored-made product that allowed creativity and increased efficiency. With ContentLC™, they were able to fully use web capabilities, including rich content, enhanced layout and of course, no more “PDF viewer” that kills user experience. The content can be seen on web, smartphones and tablets benefitting from each of this device.

Citeasen integrated the ContentLC™ process as they created the new issue without experiencing a decrease of the team’s productivity. First feedbacks from the customer, the communication department of the Alsace region, are laudatory.

For Citeasen, GreenIvory made more creative opportunities available while decreasing administration costs.

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Developing partnership

GreenIvory won this bid in partnership with Citeasen, a French communication agency specialized in print. We are happy to celebrate this new synergy of knowhow, creativity and innovation that will bring a whole new “Region Alsace” magazine. We will be in charge of the technical part of the project and should provide its new ContentLC™ solution during July 2012.

Logo of the "Region Alsace" magazine

With only 570/sq. mi. and about 1,8 million inhabitants, Alsace is one of the smallest regions of France, yet it is one of the most dynamic. The “Region Alsace” magazine is distributed five times a year and reaches up to 733,000 households and businesses. It’s quite popular in the area and appreciated by readers.

The point of this invitation to tender was to achieve a complete makeover. Indeed, after 12 years, production and printing costs were rising and the region was ready to embrace new technologies This local government is strongly committed to creating a vibrant economic community by supporting innovation and our company has a bit of a reputation regarding technology.

With references and partnerships such as IBM or United Business Media, our company is recognized for its expertise and innovation skills. As soon as we applied and offered our exclusive technologies, we felt that we were right for this mission.

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