From a fact…
Recall that we started from the fact that only 13% of the readers of magazines and newspapers are reading the entire article, where 83% read a large title. Whether it’s because they do not have any interest in it or because they do not have time is not for us to discuss here, but we extrapolate the idea that readers of published press like it short. If they like the topic, they will want to find more, so let’s invite them online! Traditional magazines have been doing this for years, however, they used long URLs, which were difficult or inconvenient for users to remember or type.
ArticCode™ is a unique combination of both a short URL and a QR Code, allowing quick access to both mobile and web browsers.
Readers will find it much easier to remember http://kis.so/1 than http://www.entrepreneurinnc.com/2012/07/07/733000-alsacian-households-will-get-access-to-greenivory-technology/?
Also, if, for some reason, the destination URL needs to be modified, it can be done both manually and automatically. This is also convenient, as we do not always know the web address of the article at time of writing.
Is that it?
Of course not! When you combine this simple idea with the technologies developed by GreenIvory, you get a smooth and automated process, which helps operators gain a considerable amount of time to build a printed and a web-based magazine.
One of the key components of ContentLC™ is its ads manager. We achieve high click-through ratios because ads are perceived positively, like illustrations of the article and not the nuisance that we usually experience with traditional online ads like banners and other animations.
Ads use a headline, a call to action and a display URL. Optionally, you can add a photo and an additional description. There are no technical constraints on those elements.
Using our own semantic technologies, we analyze your article and match it with the best available ad in your ad catalog.
Content Factory: stream line your production processes
Every piece of content comes from ContentLC™ Content Factory. This central asset manager is accessible to multiple team members within an organization. From the factory, information flows are created. These flows can be enhanced. Content is dispatched to the various destination devices and sites, called Satellite Sites.
Satellite Site: your connection to the world
Satellite Sites are your front end to the world. They are simply independent websites. Once the content is on the site, when it is appropriate (as determined by you), it is automatically relayed on the social networks: it is simply another flow of information originating from the satellite site to the social network.
We create flows of information. Those flows are initiated in the factory and are pointed to a destination site. Flows are defined and configured when the installation is done and updated through the lifecycle of your publications. Enhancements are automatically done while processing the flow.
Roles & process
Roles are similar to the roles you find in your organization: contributors, authors, editors, sales team…
With ContentLC™, the traditional work process is enhanced, but we designed it in a way that your internal rollout does not require a complete modification of your organization!
Each role has its benefits!
Authors and contributors can directly input their work into a very easy to use tool. They have one central place to where their work resides. Authors also have access to live feeds, which eases their redaction process. ContentLC™ increases their productivity.
The designer is in charge of integrating the different elements of the magazines into a design software package like Adobe InDesign. This person can insert ArticCode™ into the layout, just as he would insert an image.
The editor oversees the whole process, has access to drafts… He also has access to analytics through his dashboard.
The sales team can benefit from a stronger online presence to sell more online advertising that works, and develop hybrid/cross-media campaigns.
Custom roles can be added for special operations, occasional contributors, etc.
Discover ContentLC™’s features in details.
Contact us to know more!